Driven by Purpose. Committed to People.
For over 30 years, we’ve been empowering lives
through science, care, and trust.
Who we are
Building lives, transforming futures globally
Welcome to Elken, a global direct-selling organisation founded in 1995. From humble beginnings, we've grown into one of Malaysia's largest direct-selling companies — rooted in our people, products, opportunity, culture, and values. We set new standards, create opportunities, and build a community dedicated to enriching lives and realising dreams.
$100M+
Annual sales USD
1,000+
Global personnel
80+
Millionaires created
Our Core Strengths
People
Products
Opportunity
Culture
Values
Our Journey
1995
Founded in Malaysia
Elken was established with a mission to enrich lives through opportunities, quality products, and knowledge.
1997
Global expansion begins
Launched in Singapore, rapidly growing into one of South East Asia's leading direct-selling companies.
Today
1.72 billion lives touched
Our influence spans the Asia Pacific region — with thriving communities in Thailand, Cambodia, the Philippines, and Hong Kong.
Recognition
2003
Asia Pacific Honesty Enterprise – Keris Award
2004
Excellence Brand – Asia Pacific e-Entrepreneur Award
2013
DSN Global 100 Award
Ongoing
30+ years of continuous growth and excellence