Leadership & Management
Leadership & Management
Elken’s leadership aims to further the Company’s vision and long-term success through a strong culture guided by its brand promise and core values. The management delegates day-to-day business management and strategy implementations under the counsel of the Group Executive Chairman.
AK Tan
Group Executive Chairman
Elken also supports creative and cultural development through the Seed Project, which has brought art education to over 30 schools in rural areas across Malaysia, Thailand, China, and Africa. Programmes such as Afternoon Jazz sessions and calligraphy workshops further foster community engagement, offering spaces for artistic expression and cultural appreciation.
From education, health to the arts, Elken continues to give back in meaningful ways that uplift and empower lives.
Falko Leonhardt
Chief Executive Officer
Falko Leonhardt has a career of nearly three decades in orchestrating change and transformation for organisations that spans across multiple regions. He brings along with him leadership experiences that transcend organisational functions, both with large and virtual teams, across private sector and government-linked corporations. Regional roles have seen Falko advise boards and C-Suite in transformative projects, troubleshooting to facilitate growth and change for organisations and their people, and delve deeper through to grassroots teams to map out effective strategy for transformations. Falko has spent much of his career in multinationals with roles that span across marketing, strategy and human resources. He is also a coach and facilitates senior leaderships for competitiveness, agility and service excellence.
Jang Yong-Chae
President, Manufacturing Facility
Jang Yong-Chae was a former Chief Engineer of the world’s largest water purification equipment company who brings over 20 years of experience in water purification equipment design. As one of the most prominent water quality experts in Korea, he has designed more than 20 models of water purifiers and 100 types of water-related components. He continues to share his expertise and innovative designs with Elken for the betterment of lives.
Pang Min Fah
Senior Regional Vice President, Asia Pacific
Ms Pang leads the Elken Global business in Philippines, Indonesia, Cambodia and Dubai. Her responsibilities include setting business direction and strategy, overseeing business operations and leading network strategies for the countries. Ms. Pang has over 18 years of experience in the direct selling industry and when she was Vice President of Sales, she contributed to Elken Malaysia, Singapore and Brunei’s highest sales achievement in 20 years. She has an MBA from University of Bath, UK and a Bachelor of Arts from University Malaya, Malaysia.
Kiko Wang
Vice President, Head of Sales and Marketing
Kiko Wang serves as Vice President, Head of Sales and Marketing at Elken. From her pivotal roles in both the company’s expansion across China and other key Asian markets and its accelerated digital transformation, she draws on her advertising roots and digital-marketing expertise in merging sharp consumer insight with data-driven, omnichannel strategies—deploying social media, e-commerce, and content marketing to reach audiences with pinpoint precision. During her nine-year tenure, Kiko has embraced a “digital-first” playbook to steer Elken into new territories: launching flagship products online, leveraging livestream commerce, and rolling out mobile learning platforms that upskill distributors and sustain robust growth.
This track record has given her a keen understanding of the company’s business model and digitally empowered distributor ecosystem, enabling her to craft campaigns that resonate with today’s wellness-minded consumers. Leading a multidisciplinary team, she continues to accelerate sales and uncover fresh opportunities in a rapidly evolving market landscape.
Fiona
Head, Group Legal & Secretariat
Ms Fiona Khoo leads the Group Legal and Secretarial Department and is responsible for the corporate legal affairs of the Group. She oversees the delivery of corporate legal services to support business growth through competitive strategies and priorities, as well as providing multi-jurisdictional corporate commercial advisory and managing the Group’s Intellectual Property portfolio across the Group’s business sectors in Malaysia, Singapore, Brunei, Thailand, Indonesia, Philippines, China, Hong Kong, Taiwan, Vietnam, Cambodia and others. In addition, she is also responsible for overseeing the overall corporate secretarial and corporate governance functions of the Group. Her responsibilities include advisory to the boards of directors on their roles and responsibilities, including the Group’s multi-jurisdictional statutory compliances and regulatory requirements. Ms. Fiona Khoo has over 20 years of experience as corporate legal counsel and she is currently serving as DSAM’s Legal and Government Affairs Committee.